Komodo is a community-focused technology workshop that provides the resources and infrastructure required to build independent blockchains and cross-protocol financial applications.
We are seeking an experienced and strategic Marketing Director to join our team and drive our marketing efforts. The ideal candidate will possess a proven track record in creating and executing successful marketing campaigns, a deep understanding of the blockchain and cryptocurrency industry, and exceptional leadership skills.
- Develop and implement a comprehensive marketing strategy to enhance brand awareness, user acquisition, and customer engagement.
- Oversee and manage the marketing team, setting clear goals, performance expectations, and providing ongoing guidance and support.
- Collaborate closely with the executive team, product development, and business development to ensure marketing initiatives align with company objectives.
- Plan, execute, and evaluate the success of various marketing campaigns, including but not limited to content marketing, social media, email marketing, public relations, and events.
- Utilize data-driven insights to optimize marketing performance and return on investment (ROI).
- Manage and allocate the marketing budget, ensuring effective allocation of resources across multiple marketing channels.
- Build strong relationships with industry influencers, media outlets, and strategic partners to increase brand visibility and credibility.
- Monitor and analyze market trends, competitor activities, and customer preferences to inform marketing decisions and drive continuous improvement.
- Ensure all marketing materials and communications are consistent with the company's brand identity and messaging.
- Stay abreast of industry developments and best practices, incorporating new ideas and tactics into the marketing strategy as appropriate.
- Bachelor's degree in marketing, communications, or a related field; Master's degree preferred.
- Minimum of 8 years of experience in marketing, with at least 3 years in a leadership role.
- Proven experience in developing and executing successful marketing campaigns in the blockchain and cryptocurrency industry.
- Strong understanding of digital marketing channels, including social media, content marketing, email marketing, and SEO/SEM.
- Demonstrated ability to analyze data and apply insights to inform marketing decisions and optimize performance.
- Excellent leadership, communication, and project management skills.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Passionate about blockchain technology and committed to driving its adoption and growth.
- Competitive wages
- Work remotely with individualized time management
- A collaborative and supportive work environment that encourages innovation, growth, and work-life balance.
- Bonus payments upon reaching major milestones
In your application, please provide a detailed success story from one of your previous marketing projects in the blockchain or cryptocurrency industry. This success story should illustrate your ability to create and execute a marketing campaign that delivered significant results in terms of brand awareness, user acquisition, and customer engagement.